Hi friends, I'm Roel, a former data analyst turned marketing executive turned "Intuitive Entrepreneur." Over the past 30 years I have built multiple service businesses into successful enterprises across a variety of industries. From management consulting, to financial services, to home services, to not-for-profit organizations.
I spent years diving deep into spreadsheets and dashboards as a data analyst. But I always new the power was in turning data into information and empowering business leaders to make smart decisions. Instinct and gut feel is a great way to point the entrepreneur in the right direction, then having the data to make the decision, make the investment, and execute the plan is what separates the successful from the dreamers.
My focus is on service-based businesses—but what makes it tick isn’t just the data. It’s the gut instinct to see what others don’t, and the discipline to back it with smart, measurable moves.
Here, in this blog and podcast, I explore how you can lead with both insights and intuition.
Data-Informed Instincts: You crunch the numbers, spot patterns, then listen to that inner voice.
Agile Hypothesis + Gut Testing: Use data-driven testing and gut feel to pivot and iterate.
Mindset + Mechanism: Balance creative courage with repeatable, scalable systems.
Audience Fit: Great for service businesses that need both creative differentiation and scalable backend execution.
“If I had asked people what they wanted, they would have said faster horses” — Henry Ford
“Intuition is a very powerful thing, more powerful than intellect, in my opinion" — Steve Jobs
What you will get:
Monthly Newsletter: Packed with practical tips and tools you can use immediately.
Free Training: We've produced multiple training programs to show you how to implement AI and automations in your business.
Community of Successful Entrepreneurs: We are building out our community of successful entrepreneurs and you get access to that community through webinars and group chats.
As a home remodeling contractor, you know how challenging it can be to turn website visitors into paying clients. What if there was a way to engage potential customers, provide instant value, and capture their contact information—all while showcasing your expertise? Enter the Interactive Project Configurator: the ultimate tool for transforming your website into a lead-generating powerhouse.
What Is a Project Configurator?
A project configurator is an interactive tool you can add to your website that allows visitors to enter details about their renovation projects and instantly receive a price range estimate. It’s not a detailed quote—it’s a cost range that helps customers understand what their dream project might involve. This simple yet powerful tool gives homeowners the confidence to take the next step: scheduling a consultation with you.
Why Customers Love It
Customers appreciate transparency and convenience. Here’s why the project configurator is a hit with homeowners:
Instant Gratification: No one wants to wait days for a call back just to learn whether their project fits their budget. The configurator provides immediate answers, keeping users engaged.
Interactive Experience: People enjoy being involved in the planning process. The configurator feels less like a sales tool and more like a personal assistant.
Builds Confidence: By understanding a price range upfront, customers feel better prepared to discuss their project with you.
Why It Works for Contractors
As a contractor, you’ll find that a project configurator isn’t just a customer pleaser—it’s also a game-changer for your business. Here’s why:
Pre-Qualifies Leads: The configurator gathers project details and contact information, so you can focus your efforts on serious prospects.
Saves Time: Instead of spending hours on initial inquiries, you can redirect that time to high-value consultations.
Drives More Consultations: Once users see their estimated price range, they’re more likely to book a consultation for a detailed quote.
Sets Realistic Expectations: The configurator educates customers about what to expect, reducing sticker shock during discussions.
How to Use It Effectively
Want to get the most out of your project configurator? Here are a few tips:
Show It Off: Place the configurator prominently on your website, ideally on your homepage or a dedicated “Get an Estimate” page.
Make It Mobile-Friendly: Ensure the tool works seamlessly on mobile devices, as many users will access it from their phones.
Promote It: Highlight the configurator in your marketing efforts, including social media posts, email newsletters, and digital ads.
Follow Up Quickly: When a user submits their contact information, respond promptly to keep the momentum going.
What does it cost?
We offer two pricing options for our project configurator:
Unlimited leads just $297 per month:
Pay per lead just $25 per month plus $75 per lead:
Both plans are month to month plans, with no set-up fees, and 100% money back guarantee if you are not satisfied for any reason.
Add a Project Configurator to Your Website Today
An interactive project configurator isn’t just a tool—it’s a bridge between curious visitors and committed clients. By providing instant value, capturing key details, and fostering trust, it helps you grow your business efficiently and effectively.
Ready to transform your website into a lead-generation machine? Schedule A Demo Today.