The Intuitive Entrepreneur Community

Proven tips to boost leads, close more sales, and scale service-based businesses

By Roel Hoekstra

Chief AI Advocate

Akela Biz Hub

Welcome to the Intuitive Entrepreneur

Where data driven analysis and gut-instinct come together to build profitable businesses

Hi friends, I'm Roel, a former data analyst turned marketing executive turned "Intuitive Entrepreneur." Over the past 30 years I have built multiple service businesses into successful enterprises across a variety of industries. From management consulting, to financial services, to home services, to not-for-profit organizations.

I spent years diving deep into spreadsheets and dashboards as a data analyst. But I always new the power was in turning data into information and empowering business leaders to make smart decisions. Instinct and gut feel is a great way to point the entrepreneur in the right direction, then having the data to make the decision, make the investment, and execute the plan is what separates the successful from the dreamers.

My focus is on service-based businesses—but what makes it tick isn’t just the data. It’s the gut instinct to see what others don’t, and the discipline to back it with smart, measurable moves.

Here, in this blog and podcast, I explore how you can lead with both insights and intuition.

What Is an Intuitive Entrepreneur?

  • Data-Informed Instincts: You crunch the numbers, spot patterns, then listen to that inner voice.

  • Agile Hypothesis + Gut Testing: Use data-driven testing and gut feel to pivot and iterate.

  • Mindset + Mechanism: Balance creative courage with repeatable, scalable systems.

  • Audience Fit: Great for service businesses that need both creative differentiation and scalable backend execution.

“If I had asked people what they wanted, they would have said faster horses” — Henry Ford

“Intuition is a very powerful thing, more powerful than intellect, in my opinion" — Steve Jobs

Subscribe for free and join other successful entrepreneurs in learning to use data, AI, and smart automations to build profitable businesses.

What you will get:

  • Monthly Newsletter: Packed with practical tips and tools you can use immediately.

  • Free Training: We've produced multiple training programs to show you how to implement AI and automations in your business.

  • Community of Successful Entrepreneurs: We are building out our community of successful entrepreneurs and you get access to that community through webinars and group chats.

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