Hi friends, I'm Roel, a former data analyst turned marketing executive turned "Intuitive Entrepreneur." Over the past 30 years I have built multiple service businesses into successful enterprises across a variety of industries. From management consulting, to financial services, to home services, to not-for-profit organizations.
I spent years diving deep into spreadsheets and dashboards as a data analyst. But I always new the power was in turning data into information and empowering business leaders to make smart decisions. Instinct and gut feel is a great way to point the entrepreneur in the right direction, then having the data to make the decision, make the investment, and execute the plan is what separates the successful from the dreamers.
My focus is on service-based businesses—but what makes it tick isn’t just the data. It’s the gut instinct to see what others don’t, and the discipline to back it with smart, measurable moves.
Here, in this blog and podcast, I explore how you can lead with both insights and intuition.
Data-Informed Instincts: You crunch the numbers, spot patterns, then listen to that inner voice.
Agile Hypothesis + Gut Testing: Use data-driven testing and gut feel to pivot and iterate.
Mindset + Mechanism: Balance creative courage with repeatable, scalable systems.
Audience Fit: Great for service businesses that need both creative differentiation and scalable backend execution.
“If I had asked people what they wanted, they would have said faster horses” — Henry Ford
“Intuition is a very powerful thing, more powerful than intellect, in my opinion" — Steve Jobs
What you will get:
Monthly Newsletter: Packed with practical tips and tools you can use immediately.
Free Training: We've produced multiple training programs to show you how to implement AI and automations in your business.
Community of Successful Entrepreneurs: We are building out our community of successful entrepreneurs and you get access to that community through webinars and group chats.
The Silent Killer of Small Business Revenue. Why Business Owners Are Leaving Money on the Table ...more
lead generation
September 02, 2025•4 min read
Why Your Next Hire Should Be AI (And How It Will Pay for Itself Day One) ...more
lead generation ,Artificial Intelligence
August 29, 2025•3 min read
As a home remodeling contractor, you know how challenging it can be to turn website visitors into paying clients. What if there was a way to engage potential customers, provide instant value, and capt... ...more
lead generation
December 01, 2024•3 min read
End of summer sale. Save 20% to 50% on a new website or a variety of digital marketing services. From SEO, to Paid Ads, to Social Media Management. ...more
lead generation
August 09, 2024•2 min read
How contractors can leverage the power of Facebook and Instagram's A.I. to close more high-paying clients. ...more
lead generation
February 13, 2024•4 min read
Opportunities can come knocking at any hour. But let's face it, losing out on "ready-to-buy" customers just because you can't answer the phone at that minute is downright frustrating. Learn how to qua... ...more
lead generation
September 20, 2023•2 min read