Welcome to the Intuitive Entrepreneur

Where data driven analysis and gut-instinct come together to build profitable businesses

Hi friends, I'm Roel, a former data analyst turned marketing executive turned "Intuitive Entrepreneur."

I spent years diving deep into spreadsheets and dashboards as a data analyst. But I kept seeing that many startups and small businesses won on instinct—bold bets that numbers can’t always prove. So I built systems that honored both.

My focus is on service-based businesses—but what makes it tick isn’t just the data. It’s the gut instinct to see what others don’t, and the discipline to back it with smart, measurable moves.

Here, I explore how you can lead with both insights and intuition.